“To contribute every day to people's health and well-being through our products:
• by transforming high quality ingredients into safe, healthy products that answer both basic and specific nutritional requirements;
• by offering good, practical suggestions for daily use inspired by the balanced and healthy Mediterranean diet.”
In identifying strategic directions to take in terms of Health and Well-being, we take the advice of a group of experts: the Nutrition Advisory Board. The Board identifies emerging scenarios and helps us to anticipate people's needs. It also keeps us up-to-date on developments in nutritional science, on the latest studies and the most important discoveries.
To gain direct scientific evidence on the metabolic effects of our products, we collaborate with universities and research centres, both in Italy and abroad. We run clinical trials with many of these bodies, both on existing products as well as during the design of new products.
Further information about Barilla's approach to nutrition: challenges, commitments, actions.